The designers who create new trends in clothing are the real masters on their field. These maters feel the inner moods of the people, the new generations and what NEW would make their heads turn. A team of such people established “Diesel Clothing”.

Photo by Creative Criminals

Wilber Das joined Diesel Clothing in 1988 as a designer of leather outfits for men and kids and their related accessories. His innovative designs put him in lead for creative ideas. Finally in 1995 he was officially declared “Creative Director” of Diesel Clothing.

Wilbert Das is now handling all product designs and controls the advertising media follow-up and communication campaigns. His responsibilities include all merchandising, planning fashion shows and public event. He is managing Diesel clothing style and images. Besides new brand branching and development like house wares, furniture and automobiles.

Diesel clothing has adopted innovative ways to project itself as the first clothing company to market through video games. Similar approach is followed for fashion shows and events. The conceptualized clothing styled to looking dynamic, fresh and different. This strategy is the key to success of diesel clothing. They area proud of their special styles of jeans for men and women that incorporates all exclusive details desired.

Wilbert Das has now directed his attention to endorse the young by sponsoring youth projects and events like Diesel U Music Contests and other artistic analytic events. Diesel clothing is the pounding pasture of the International Talent hunt and offers sponsorships for creative conditions. They support Viennas Life Ball AIDS charity and promoted Sundance Film Festival.

The Diesel Clothing has grown high to view the world beyond boundaries. They have now generated a mix of cultures and tastes into clothing trends and induced new looks by taking chances on new ideas. He is the anchor man. Wilbert Das has motivated his team for independent creations for independent people.

Gathering the information from the film, the new policy seems to be risk reluctant, smart, stuffy whereas, the word ‘Stupid’ from this campaign title is dictating the true influence by bravery, bold, creative and daring!

Photo by "Oliver 62"

Because the Stupid people are not afraid of what’s coming next or what happened if…….? This intention brings out a new motion and spirit among the followers of the moods. Hence, it is most likely to be popular amongst the same ‘stupid’ types.

This new campaign comes to refer Renzo Rosso, the founder of Diesel Clothing Brand. Renzo Rosso made this universal reputation of Diesel brand by introducing jeans with worn-out look when started his lines under the name Diesel. Renzo Rosso considered himself as stupid too, and he says that nobody cares about what you do, even the most stupid things.

The campaign is promoted by a line of graphics and posters, captured by various photographers, like Kristin Vicari, Melodie McDaniel and Chris Buck. Portray the different examples of people who are acting stupid. Diesel brand is also inviting the stupid people to hire them if they can prove that they are doing something really stupid these days, like building a tree house or creating a new band. This will make it all to film the upcoming video of Diesel’s New Collection on ‘Be Stupid!’ theme.

This campaign is much bolder than the Diesel’s previous campaigns, and being more noticeable for their style and bold taglines. It is more eye catching and exhilarating a genuine examples of stupidity through television media.