Diesel
Diesel Clothing
The designers who create new trends in clothing are the real masters on their field. These maters feel the inner moods of the people, the new generations and what NEW would make their heads turn. A team of such people established “Diesel Clothing”.
Photo by Creative Criminals
Wilber Das joined Diesel Clothing in 1988 as a designer of leather outfits for men and kids and their related accessories. His innovative designs put him in lead for creative ideas. Finally in 1995 he was officially declared “Creative Director” of Diesel Clothing.
Wilbert Das is now handling all product designs and controls the advertising media follow-up and communication campaigns. His responsibilities include all merchandising, planning fashion shows and public event. He is managing Diesel clothing style and images. Besides new brand branching and development like house wares, furniture and automobiles.
The ultimate denim lover brand ‘Diesel’ has just a new manifesto range…….Be Stupid!
Gathering the information from the film, the new policy seems to be risk reluctant, smart, stuffy whereas, the word ‘Stupid’ from this campaign title is dictating the true influence by bravery, bold, creative and daring!
Photo by "Oliver 62"
Because the Stupid people are not afraid of what’s coming next or what happened if…….? This intention brings out a new motion and spirit among the followers of the moods. Hence, it is most likely to be popular amongst the same ‘stupid’ types.
This new campaign comes to refer Renzo Rosso, the founder of Diesel Clothing Brand. Renzo Rosso made this universal reputation of Diesel brand by introducing jeans with worn-out look when started his lines under the name Diesel. Renzo Rosso considered himself as stupid too, and he says that nobody cares about what you do, even the most stupid things.