The ultimate denim lover brand ‘Diesel’ has just a new manifesto range…….Be Stupid!

Gathering the information from the film, the new policy seems to be risk reluctant, smart, stuffy whereas, the word ‘Stupid’ from this campaign title is dictating the true influence by bravery, bold, creative and daring!

Photo by "Oliver 62"

Because the Stupid people are not afraid of what’s coming next or what happened if…….? This intention brings out a new motion and spirit among the followers of the moods. Hence, it is most likely to be popular amongst the same ‘stupid’ types.

This new campaign comes to refer Renzo Rosso, the founder of Diesel Clothing Brand. Renzo Rosso made this universal reputation of Diesel brand by introducing jeans with worn-out look when started his lines under the name Diesel. Renzo Rosso considered himself as stupid too, and he says that nobody cares about what you do, even the most stupid things.

The campaign is promoted by a line of graphics and posters, captured by various photographers, like Kristin Vicari, Melodie McDaniel and Chris Buck. Portray the different examples of people who are acting stupid. Diesel brand is also inviting the stupid people to hire them if they can prove that they are doing something really stupid these days, like building a tree house or creating a new band. This will make it all to film the upcoming video of Diesel’s New Collection on ‘Be Stupid!’ theme.

This campaign is much bolder than the Diesel’s previous campaigns, and being more noticeable for their style and bold taglines. It is more eye catching and exhilarating a genuine examples of stupidity through television media.